• Brainstormed and implemented comprehensive social media strategies to increase brand awareness through increased customer reach and data analytics tools  

• Increased social media reach through Facebook, Instagram, and Youtube, generating a 7400% increase in active engagement

• Strategized, scheduled, and created all weekly social media calendars, content, and posts across Instagram, YouTube, and Facebook.

• Responsible for curating content for marketing materials. In charge of graphic design, social media layout, and production materials.

• Develop and carry out SEO/SEM strategies across social media channels, emails, and company websites.

• Created and produced all digital marketing assets for multi-channel digital marketing campaign successfully promoted a new online yoga platform in response to the pandemic

•  Assist with the development and implementation of marketing strategies for Social all social platforms 

•  Track and analyze marketing data and insights daily and provide comprehensive monthly  SEO / SEM reports to outline website performance and highlight areas of potential improvement.

•  Monitor competitive marketing efforts

•  Research and brainstorm marketing

•  Using social media to successfully increase engagement and build a robust online brand community during the Pandemic

•  Launched a new online yoga platform as a response to the changing environment 

• Created, directed, filmed, and edited professional and creative yoga class videos using Adobe Premiere Pro for a new online video platform for at-home yoga classes

• Adapted quickly and methodically to 2020 in-person business and customer restrictions by  filming, editing, and producing more than 190 online-accessible yoga classes & workshops in less than 12 months, and have gained over 800 subscribers

• Create and produce all video and audio marketing material for digital marketing & social media campaigns