Managed all digital and social media operations, created and maintained monthly social media calendar, tracked and reported data analytics, and collaborated closely with project managers and partners to drive upcoming projects and initiatives.

Applied creative skills by producing high-quality photography, videography, graphic design, and engaging copywriting to amplify brand identity, projects, goals, and mission across multiple social media platforms.

Utilized strategic SEO keyword optimization, which increased website conversions by 110%.

Developed social media strategies that resulted in an increase of 6.6% in followers, a 56.39% increase in engagement, a 49.3%

increase in impressions, and a 49.8% increase in reach to target audiences.

Tracked and reported data analytics for social media content, digital marketing campaigns, and website traffic, utilizing Google

Analytics and Facebook Ads to gather data, analyze trends, and make data-driven decisions to expand online visibility.

Implemented video podcast episodes for the foundation’s two podcasts, Catalysts for Change and Last Night At School Committee, which increased podcast downloads by 150%.

Cultivated and nurtured relationships with foundation partners, stakeholders, and digital audiences through proactive and meaningful interactions across multiple social media channels, fostering increased brand loyalty and engagement.