SLEEP OUT AMERICA
Head of Media Relations
Collaborated with Covenant House to make American University the first college in the nation to partake in the annual national awareness and fundraising event, Sleep Out America.
Conferred with the American University’s communications team, resulting in the promotion of Sleep Out AU across all official University social media platforms.
Devised and executed a successful PR and marketing campaign to create awareness and interest among students and faculty
Recognized nationally by Covenant House for being the highest fundraising participant in the nation for all of Sleep Out America.
Engaged with local media organizations and directly communicated with journalists, amplifying American University’s involvement, promoting the story of Covenant House, and fostering fundraising initiatives
Invited to speak to students in the School of Communications to discuss the process and intricacies of developing a successful PR and marketing campaign.